Find the right experiment to test your business idea
Embarking on a new business venture, digital service concept, or project? Leverage the experiments and tools in this collection to reduce your risk of failure.
3D Printing
DesirabilityFeasibilityViability
404 Test
Desirability
A Day in the Life
Desirability
Boomerang
Desirability
Brochure
DesirabilityFeasibilityViability
Buy a Feature
DesirabilityViability
Card Sorting
Desirability
Clickable Prototype
Desirability
Concierge
DesirabilityFeasibilityViability
Crowdfunding
DesirabilityViability
Customer Interviews
DesirabilityViability
Customer Support Analysis
Desirability
Datasheet
DesirabilityFeasibilityViability
Discovery Survey
DesirabilityViability
Discussions Forums
Viability
Email Campaign
DesirabilityViability
Expert & Stakeholder Interviews
DesirabilityViability
Explainer Video
DesirabilityViability
Extreme Programming Spike
Feasibility
Feature Stub
Desirability
Letter of Intent
DesirabilityFeasibilityViability
Life-sized Prototype
DesirabilityFeasibilityViability
Link Tracking
DesirabilityViability
Mash-up
DesirabilityFeasibilityViability
Mock Sale
DesirabilityViability
Online Ad
Viability
Paper Prototype
DesirabilityViability
Partner & Supplier Interviews
FeasibilityViability
Pop-up Store
DesirabilityFeasibilityViability
Presale
DesirabilityViability
Pretend to Own
Desirability
Product Box
Desirability
Referral Program
DesirabilityViability
Sales Force Feedback
Viability
Search Trend Analysis
DesirabilityViability
Simple Landing Page
DesirabilityViability
Single Feature MVP
DesirabilityFeasibilityViability
Social Media Campaign
DesirabilityViability
Speed Boat
DesirabilityFeasibility
Split Test
DesirabilityViability
Storyboard
DesirabilityViability
Validation Survey
DesirabilityViability
Web Traffic Analysis
DesirabilityViability
Wizard of Oz
DesirabilityFeasibilityViability